OUR HISTORY
SOUS Arabia, is the result of the search for long lasting and non alcoholic fragrances, two factors which now make up the DNA of this homegrown brand based out of Dubai and the UK.
Due to the overwhelming demand on social media for authentic oil based product, SOUS Arabia was established as a company to meet the demand.
At SOUS Arabia we believe that fragrances connote and relate to journeys and we almost want those amazing journeys to last forever, with SOUS that’s what you get, a journey with us that takes you places through our products.
Initially, we started with SOUS Arabia signature oils which we retailed online to the UK market via social media and by word of mouth just to test the waters, the response was phenomenal and demand was greater than expected.
After this we wanted to make an even better version of what we put out to the market originally so with the passion of finding the right intensity of fragrance in ratio to the amount of oil used in our fragrances, founders of SOUS Arabia traveled across the globe searching for an even better formula that would bring the essence of our vision to be the number one oil based, no alcohol and long lasting go to oil based fragranced products.
After 18 months of further research into what makes an enticing oil based fragrance long lasting without alcohol SOUS Arabia developed a wider range of products for both the home and personal use including candles, room sprays and reed diffusers.
In early 2017 we took the decision to take the brand to the next level and started to manufacture our oils into a variety of fragranced products for personal and home use. What you see in your homes today is an amalgamation of passion, dedication and personal experience which we want to share with the world.
